A former Juul official is blaming the disputable organization for transportation a million debased e-cigarette units not long ago and not giving a concurred, to News. The official, Juul’s previous senior VP of worldwide fund Siddharth Breja, has documented a claim against the e-cigarette creator. Breja claims the organization fought back against him for raising worries about the sullied shipment and that he was terminated only seven days in the wake of doing as such.
The claim says Breja learned in an official gathering on March twelfth, 2019 that roughly 250,000 Juul mint top off units (equal to one million cases) with polluted e-fluid were transported to retailers and offered to customers. It proceeds to state that Breja fought Juul’s refusal to give an item review or to in any event issue an open security see, however previous boss account official Tim Danaher “scrutinized his money related keenness” since doing so would cost the organization billions of dollars.
In addition, the former exec says he protested the sale of year-old pods in February and urged Juul to add an expiration date on its packaging. Former chief executive Kevin Burns, who’s since been replaced by former Altria executive K.C. Crosthwaite, allegedly replied: “Half our customers are drunk and vaping like mo-fos, who the fuck is going to notice the quality of our pods?”
Breja’s lawyer Harmeet Dhillon told :
“Mr. Breja became aware of very concerning actions at the company, and he performed his duty to shareholders and to the board by reporting these issues internally. In exchange for doing that, he was inappropriately terminated. This is very concerning, particularly since some of the issues he raised concerned matters of public safety.”
We’ve also reached out to Juul for a response and will update this post when we hear back.
Juul has been under intense scrutiny over the past year for marketing campaigns critics believe were created to make the brand more attractive to teens. The company has been in the crosshairs of authorities like the FTC and the FDA, which accused it of undermining efforts to prevent teen vaping. In addition, the vaping industry has been under the microscope as a whole after the CDC revealed hundreds of cases of severe lung illnesses potentially linked to vaping.